Reddit users are about to experience a major upgrade in their search results with the introduction of AI-generated summaries. During an earnings call on Tuesday, Reddit CFO Drew Vollero shared exciting news with investors: the company is set to test new AI-driven search result pages designed to “summarize and recommend content.” This feature aims to enhance user experience by allowing them to “dive deeper” into topics and discover new Reddit communities that match their interests.
Vollero elaborated that Reddit will utilize both first-party and third-party technologies to fuel this innovation, marking the start of an experiment expected later this year. For those keeping up with Reddit’s recent moves, this development isn’t surprising. Back in May, Reddit announced a strategic partnership with OpenAI. This collaboration gives Reddit access to OpenAI’s advanced language models, paving the way for new AI-powered features for Reddit users and moderators. Additionally, Reddit and Google signed a similar agreement earlier in the year.
AI continues to be a hot topic for Reddit. Vollero highlighted the success of Reddit’s AI-powered language translation tool, noting that it has contributed to France becoming one of its “fastest growing countries.” The translation feature is now expanding to German, Spanish, and Portuguese, further broadening its global reach.
In its second quarterly earnings report since going public, Reddit reported impressive figures: 342.3 million weekly active users, marking a 57% increase from the previous year. Revenue also soared to $281.2 million, surpassing Wall Street’s estimate of $253.8 million.
My Take:
Reddit’s push into AI isn’t just about keeping up with trends—it’s about redefining how we interact with online communities. By integrating AI-driven summaries, Reddit is making it easier for users to find relevant content and explore new discussions. It’s an exciting time for the platform, and I’m eager to see how these innovations will shape the future of online engagement.
