Just a day after Meta CEO Mark Zuckerberg highlighted Threads’ impressive growth during Meta’s Q2 2024 earnings call, Instagram head Adam Mosseri confirmed that the platform has officially hit 200 million active users. This milestone comes just 13 months after Threads’ launch, showcasing remarkable progress for the new social media player.
Mosseri celebrated the achievement with a post on Threads, expressing his excitement about reaching the 200 million mark. He shared his hope that Threads will continue to inspire ideas and foster a growing, vibrant community. You can read Mosseri’s announcement .
Threads, which launched in July 2023, experienced significant growth over the past year. The platform reached 150 million users by April 2024 and 175 million by its one-year anniversary in July. This latest surge in user numbers highlights the platform’s growing popularity.
In comparison, Threads’ main competitor, X (formerly Twitter), boasted over 600 million monthly users back in May, according to owner Elon Musk. The launch of Threads was partially fueled by the decline of legacy Twitter under Musk’s unpredictable changes, which pushed many users away and created an opportunity for Meta to offer an alternative.
Zuckerberg had previously suggested that Threads has the potential to surpass one billion users. On the recent earnings call, he remained optimistic about the platform’s future, noting its strong growth trajectory and increasing user engagement. He also mentioned ongoing efforts to enhance Threads’ content recommendation system and introduce new features.
As Meta continues to develop Threads, it will be interesting to see how the platform evolves and competes in the ever-changing social media landscape.
